The Cannon, PaseoAI, and PDE Technologies Launch Iderate: An AI-Powered Platform Transforming Early-Stage Innovation

HOUSTON, TX — June 23, 2025 — The Cannon, in partnership with PaseoAI and PDE Technologies, is proud to announce the launch of Iderate — a cutting-edge AI platform designed to empower creators, entrepreneurs, and innovators with smarter, faster idea validation and market research.

Iderate streamlines the early stages of innovation by helping users quickly assess the uniqueness and market fit of their ideas. Leveraging advanced AI, the platform compares new concepts against a vast database of existing and emerging intellectual property and patent filings—delivering insights in minutes that would traditionally take weeks to uncover.

“Far too often, great ideas stall because innovators lack the tools to confidently assess their novelty or potential,” said Jon Lambert, Chief Executive Officer at The Cannon. “Iderate solves this problem by providing fast, accessible analysis that supports everything from early ideation to patent preparation.”

The platform offers a free Feasibility Assessment to help users explore idea potential at no cost. From there, users can upgrade to in-depth reports like the Idea Primer Analysis, or the Patent Prep Analysis, which includes draft claim language to support IP filings. Iderate’s iterative process enables creators to refine and evolve their ideas with clarity and confidence.

To celebrate the launch, new users can receive 75% off their first four analysis runs with promo code DISC75.

“Iderate is not just another AI tool — it’s a purpose-built solution created by innovators, for innovators,” said Jon Lambert, Chief Executive Officer at The Cannon. “We believe this platform will fundamentally change how ideas move from concept to market.”

Iderate is now live and available to the public at www.iderate.ai.

Media Contact:

Hilary Agho

Chief Enablement Officer at The Cannon

(832) 736-0219

hagho@thecannon.com